When it comes to marketing your property, it’s not in our nature to follow a ‘one size fits all’ kind of formula.
Every home is different, and every buyer has different expectations. That’s why we will work with you closely to create a bespoke marketing package that will not only showcase your asset’s many fantastic qualities, but also forge strong emotional connections with the people who are most likely to put in a serious offer.
How we work
After getting to know you, your property and gaining an understanding of what you want to achieve from your listing, we will put together a marketing strategy that draws upon best practices and makes good use of cutting-edge technology to immerse potential buyers in your home’s potential.
We will explore a variety of tried-and-tested channels to ensure our approach delivers an irresistible experience to anyone who expresses interest in your property. From there, we will follow up leads, answer queries, and work diligently and proactively to ensure we maximise all opportunities when it comes to securing a suitable offer within your ideal price range.
Why choose us?
As our client, you will be able to access your very own online portal, which is available 24/7 and allows you to stay up to date with your account at all times.
You will also benefit from working with some of the region’s most knowledgeable property professionals, who pride themselves on delivering a personal service that is laser-focused on getting you the result you want in the quickest possible timeframe.
And once your transaction is ready to move to the next stage, your dedicated Sales Progressor will hold your hand through the entire sales process, liaising with your solicitors and all other parties within the chain to overcome any challenges and ensure a smooth transition.
An insight into what’s on offer
First thing’s first – let’s work out who’s likely to buy your property, and what their main drivers are. We will consider all kinds of factors before settling on a target demographic, and we will test the response by advertising to suitable prospects via lifestyle ads on social media platforms.
If it’s going to attract lots of interest, your property needs to be presented in a way that’s going to appeal to your target buyers. Our stagers know exactly how to arrange and accessorise each room to help prospects imagine exactly how they might utilise the space.
Professional property photography
A picture speaks a thousand words – and the imagery that accompanies your listing will go a long way to making the right impression. To ensure incredible results, we only use degree qualified photographers with the skills to capture the best side of every shot.
RICS standard floor plans
Understandably, your potential buyers will want to know whether your property can meet their practical needs. We will develop in-depth, visually appealing floor plans in collaboration with our team of RICS Certified Measurers, whose work is fully insured for extra peace of mind.
VR-ready virtual 3D tours
Bring your buyers straight into your home with a comprehensive 3D tour of your space! Our virtual tours use the latest VR innovations to deliver a truly immersive experience. Prospects can log in from any device to explore the property in comfort and at their own pace.
Thanks to today’s tech, your prospects don’t need to be on location to discover everything your property has to offer. We can provide accompanied virtual viewings that present your listing in great detail and encourage the same level of engagement as an in-person appointment.
Some buyers feel there is no substitute for traditional onsite viewings. Our in-property accompanied walk-throughs are always led by one of our agents, who will be on hand to answer potential buyers’ questions and collect feedback from the viewing.
Drone videography and photography
We can take your listing to a whole new level by producing aerial images and films using piloted drones. All our drone operators are fully trained and approved by the Civil Aviation Authority to ensure they can secure those winning shots safely and discreetly.
To provide prospects with a comprehensive introduction to your property in a powerful format, we can plan, shoot and edit professional quality marketing videos for use across our website and various other digital platforms.
Our expertly written property descriptions aren’t just intended to sell bricks and mortar – they are carefully crafted to connect with your buyers’ highest aspirations. We consult with professional copywriters on every project to ensure our messaging is clear and compelling.
Ad presentation design
Forget poorly curated imagery that’s been sewn together by entry level staff – we want to provide you with illustrations that are creative, communicative and arranged with care. We will only use trained graphic designers when producing ad copy to market your property.
Premium display and featured portal advertising
A premium listing will place your property in front of a wider audience and ensure your pitch gets the attention it deserves. These ads include significantly more detail than standard submissions, too, resulting in more interest and, ultimately, better offers.
Paid social media marketing
Using the various features on offer from Facebook and Instagram, we will create and distribute ads that are hyper-targeted at the people who fit your preferred demographic. Paid advertising costs can be incorporated into your property marketing package to keep things simple.
Many of our buyers still enjoy leafing through quality printed collateral. A beautifully designed, immaculately finished brochure that’s packed with high resolution imagery can be a valuable marketing tool at all stages of your campaign.
Local market insight
Established market intelligence, delivering in depth analysis of local, regional and national property markets.
Dedicated Online Client Portal
Our online portal allows sellers to view details of viewings, properties, offers and sales through an individual login 24 hours a day, 7 days a week.